Privacy Policy
13 Jun 2025
Privacy Policy
Last Updated: April 24, 2025
Last Updated: April 24, 2025
This Privacy Policy outlines how Elementhra (“Website,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit and use our services, purchase products from 4rgd0k-vx.myshopify.com (the “Website”), or otherwise communicate with us regarding the Website (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we collect pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the “Last Updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use depends on how you interact with us.
In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable terms of service, and protect or defend the operation of the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Website and use our Services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information you provide directly to us through our Services may include:
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Contact Details: Your name, address, phone number, and email address.
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Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
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Account Information: Your username, password, security questions, and other information used for account security purposes.
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Fortune Teller Feature Information: Information you provide when using our “Fortune Teller” feature, such as your birthdate, to generate a Five Elements analysis and product recommendations.
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Customer Support Information: Information you choose to include in communications with us, such as when sending messages through the Services.
Certain features of the Services, such as the “Fortune Teller” feature, may require you to provide specific information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interactions with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interactions with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:
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Companies that support our Website and Services, such as Shopify.
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Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfill your orders and provide the products or services you requested, in accordance with our contract with you.
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When you visit our Website, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies (e.g., pixels, web beacons, software development kits, third-party libraries, and Cookies).
Any information we obtain from third parties will be handled in accordance with this Privacy Policy. Please also see the section below on Third-Party Websites and Links.
How We Use Your Personal Information
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Providing Products and Services: We use your personal information to provide the Services, fulfill our contract with you, process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, and perform other features and functions related to your account. Specifically, we use birthdate information provided through the “Fortune Teller” feature to generate a Five Elements analysis and recommend products tailored to your results. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you choose to use, in accordance with Shopify’s privacy policy and consumer privacy policy.
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Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail, and displaying advertisements for products or services. This may include using your personal information to better tailor the Services and advertisements on our Website and other websites.
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Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
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Communicating with You and Improving Services: We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to respond to your needs promptly, provide efficient service, and maintain our business relationship with you.
Cookies
Like many websites, we use Cookies on our Website. For specific information about our use of Cookies through Shopify’s platform, please see https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Website and Services (including remembering your actions and preferences), run analytics, and better understand user interactions with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Website to better tailor the Services, products, and advertising on our Website and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies may negatively impact your user experience and cause some Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contractual purposes, legitimate purposes, and other reasons consistent with this Privacy Policy. These circumstances may include:
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Disclosure to vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
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Disclosure to business and marketing partners to provide services and advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
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Disclosure when you direct, request, or otherwise consent to us sharing certain information with third parties, such as to ship products to you or through your use of social media widgets or login integrations, with your consent.
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Disclosure to our affiliates or within our corporate group, in our legitimate interest to run a successful business.
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Disclosure in connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the operation of the Services, our rights, and the rights of our users or others.
We may disclose the following categories of user personal information and sensitive personal information for the purposes outlined in the sections “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information” above:
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Category
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Recipient Categories
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Identifiers, such as basic contact details and certain order and account information
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Vendors and third parties providing services on our behalf (e.g., internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers), business and marketing partners, affiliates
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Commercial information, such as order information, shopping information, and customer support information
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Same as above
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Internet or other similar network activity, such as Usage Data
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Same as above
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Geolocation data, such as location derived from IP address or other technologies
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Same as above
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We do not use or disclose sensitive personal information without your consent or for purposes of inferring characteristics about you.
Third-Party Websites and Links
Our Website may provide links to websites or other online platforms operated by third parties. If you follow links to sites not owned or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our provision of such links does not imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are a parent or guardian of a child who has provided personal information to us, you may contact us using the contact details below to request its deletion.
As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please note that no security measures are perfectly secure or impenetrable, and we cannot guarantee “perfect security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you do not send sensitive or confidential information to us via unsecure channels.
We retain your personal information for as long as necessary based on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.
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Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
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Right to Delete: You may have the right to request that we delete the personal information we maintain about you.
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Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
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Right to Portability: You may have the right, subject to exceptions, to receive a copy of the personal information we hold about you and to request that we send it to a third party.
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Right to Restrict Processing: You may have the right to request that we stop or restrict our processing of personal information.
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Right to Withdraw Consent: Where we rely on your consent to process your personal information, you may have the right to withdraw such consent.
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Right to Appeal: If we decline to act on your request, you may have the right to appeal our decision. You may appeal by replying directly to our denial communication.
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Managing Marketing Preferences: We may send you promotional emails, and you may opt out at any time by using the “unsubscribe” option provided in the emails we send you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.
You may exercise any of these rights where indicated on our Website or by contacting us using the contact details provided below.
We will not discriminate against you for exercising these rights. Before responding substantively to a request, we may need to collect information from you (e.g., your email address or account information) to verify your identity. Under applicable law, you may designate an authorized agent to make a request on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have concerns about how we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or to lodge a complaint with your local data protection authority.
International Users
Please note that we may transfer, store, and process your personal information outside the country where you live. Your personal information may also be processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized data transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the UK, as applicable, unless the data transfer is to a country determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at support@elementhra.com
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